| Entrepreneurs and environmentalists don’t need to clash. There are plenty of opportunities for companies large and small to make money while practicing sustainability and incorporating other ecologically sound business approaches. Can’t we all just get along? | |||||||||||||||||||||||||
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Steve Graham
Steve Graham is an award-winning freelance Web and magazine writer living in a Fort Collins, Colorado, neighborhood that will soon produce all of its own energy. He is a former newspaper reporter, editor and designer. He has worked for an alternative weekly and community newspapers in Colorado, and a large daily newspaper in California. Find links to some of his other writing at his Grahamophone blog.
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The Gaiam All-Natural Cork Bath Mat doesn't hold moisture, making it naturally anti-fungal. Sustainably harvested. See more items in our Eco Shop. |
Go Green and Make Gold
How did a Colorado brewery land four sets of news stories in one week? By going green.
It’s time for companies to release another round of annual reports, which for some becomes a major greenwashing opportunity. Many businesses also generate separate corporate social-responsibility reports that largely focus on environmental and labor practices. These days most firms want to jump on the sustainability bandwagon—or at least appear to be on board. To be sure, many are reducing their carbon and water footprints, and taking important strides toward protecting the environment. But some only say they are. 
As part of the Envirofit project, an ingenious group of graduate students and staff at Colorado State University (CSU) have engineered a new type of 
Christmas can really separate the grumpy, green, Grinch-like environmentalists from the festive, red-and-green, Earth-loving elves of generosity among us. The Grinch is the one calculating the elf’s coal use while watching him string up Christmas lights (you’ll see which one I am below). As a business owner, you’ll certainly want to celebrate Christmas with your employees and customers. Fortunately, there are plenty of ways for businesses to get into the holiday spirit sustainably, inexpensively and merrily. 
As a good environmentalist, I know I’m supposed to be thankful for organic food, the national parks and the nonprofit Defenders of Wildlife. I am, but I’m also unexpectedly thankful this year for corporate America. Large companies that I have ignored, boycotted and even protested are now friends of the environment. Here are a few good firms, or at least firms doing good things: Supporting Sponsors
