| Employers: Go Green to Attract and Retain Better Employees |
| Wednesday, 03 March 2010 | Steve Graham | Blog Entry |
Need another reason to be sustainable? Really? Helping the environment, reducing energy consumption, improving your bottom line and pleasing customers isn’t enough? OK, I’ve got another for you: It makes for happier employees.
Apparently, many employers aren't yet aware of this. Why else would yet another study show that a huge percentage of employees find their companies’ sustainability practices lacking? This time, it was a tally of more than 1,000 responses to an online survey for the Brighter Planet blog. Of course, it’s an employers’ market and you could argue that most employees would cling to their jobs even if they discovered their boss planned to build a moat of toxic sludge around the building. However, companies still want to keep those trapped employees happy and attract good new employees—to enhance productivity if for no other reason. Here are some of the findings from recent surveys showing how companies can keep their staffs happy by implementing changes that really help save money or boost profits while reaching all those other sustainability goals:
Companies that want to hire and retain good employees need to boost sustainability. Certainly, it can’t hurt. I‘ve never heard of anyone quitting a job because the company offered recycling.
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Steve Graham is an award-winning freelance Web and magazine writer living in a Fort Collins, Colorado, neighborhood that will 

Need another reason to be sustainable? Really? Helping the environment, reducing energy consumption, improving your bottom line and pleasing customers isn’t enough? OK, I’ve got another for you: It makes for happier employees.







