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Steve Graham

Steve Graham photo courtesy of Steve GrahamSteve Graham is an award-winning freelance Web and magazine writer living in a Fort Collins, Colorado, neighborhood that will soon produce all of its own energy. He is a former newspaper reporter, editor and designer. He has worked for an alternative weekly and community newspapers in Colorado, and a large daily newspaper in California. Find links to some of his other writing at his Grahamophone blog.

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The Green Lebowski: Eco-Conscious Bowling in Brooklyn
Wednesday, 27 October 2010  |  Steve Graham | Blog Entry

Brooklyn Bowl photo by Adam Maccia, courtesy Brooklyn BowlAn imagined conversation at the fancy and eco-conscious Brooklyn Bowl, a bowling alley in the Brooklyn borough of New York City... The Dude: How much coal-generated electricity does Brooklyn Bowl use?
Walter Sobchak: “Mark it zero!”
The Dude: And how many bottles does Brooklyn Bowl toss out every night?
Sobchak: “Mark it zero!”

If you’re confused, go to Brooklyn Bowl for the Lebowski Fest. While you’re there, check out the sustainably harvested wood and reclaimed cork on the floors. Touch the recycled rubber stage. Stare into the energy-efficient LED stage lights. Drink a glass of local beer—no cans or bottles = less waste, and local beer = less transport energy. You’re in the world’s (or at least Brooklyn’s) most eco-conscious bowling alley.

Bowling has been through three revolutions in the past decade. First, chain bowling alleys got a glamorous facelift and professional bowling became a spectacle. Then bowling went really upscale as the Lucky Strike chain and local lanes transformed into martini lounges with bowling alleys. The latest move is eco-consciousness. Each revolution has increased prices, crowds and profits. Count on another profit boost with the greening of bowling alleys.

Brooklyn Bowl opened last year in Brooklyn's Williamsburg neighborhood. You could do worse than Williamsburg for fronting this hip new trend. Yet it was preceded by another eco-friendly alley called The Gutter, opened last year in nearby Greenpoint. It was reportedly the first new bowling alley in Brooklyn in 50 years. They both cater to hipsters and run on 100% wind power, but Brooklyn Bowl takes things a few steps further.

Brooklyn Bowl is covering all its bases by going both eco-friendly and upscale. Plush sofas replace the hard plastic chairs, and a professional sound system and stage replace tinny classic rock. Gourmet food replaces soggy chicken fingers.

On the eco-front, the venue is in a 23,000-square-foot, LEED-certified building with Energy Star fixtures and sustainable materials throughout. My favorite feature promoted on the site is the pin-setting machine that uses 75% less energy than other brands. And Brunswick, in its pinsetter brochure, touts energy efficiency as a cost-saver rather than a trendy, green-bandwagon jumper. I like.

The Brooklyn Bowl creators are veterans of eco-conscious entertainment. They used to run the Wetlands Preserve club in the Tribeca neighborhood of lower Manhattan. The club was both an enviro-activist gathering place and site of Pearl Jam’s first New York gig. The Wetlands Activism Collective is still going strong, but the club closed in 2001. Brooklyn Bowl is a bit fancier and more focused than the Wetlands, but it keeps the live music and the environmental aesthetic.

The bowling lanes at Manhattan’s playground, the Chelsea Piers, are also going green. Their lanes weren’t designed around sustainability, but the Chelsea Piers management seems to be taking sustainability seriously by boosting recycling, hosting green events and buying only renewable energy.

On a barely related note, here’s another way to make bowling sustainable: the reclaimed bowling alley table. Each table is made entirely of handcrafted, salvaged wood from bowling lanes.

With Brooklyn Bowl and other Earth-friendly lanes, lawn bocce is no longer the only type of green bowling. To quote “The Big Lebowski” again, “Dude, f***in’ A.”

Updated 10/27/10; originally posted 9/16/09.

Comments (1)add
Written by DJames , October 27, 2010
It's inspiring that businesses are starting to think of the environment. Likely, it will help their bottom lines, too, because it will bring them more business from eco-conscious folks like me.
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