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In a direct challenge to the coal industry's ubiquitous "Clean Coal" campaign, The Reality Coalition has issued a counter ad. The hilarious spot, called "Smudge", is a devastating parody of the shameless greenwashing efforts of Big Coal. It also reflects poorly on disingenuous green advertising in general, like that of fellow environmental villains, Big Oil.

The ad drives home the point that "clean coal" is a myth. In fact, some 600 coal-fired power plants in the US cause a third of our carbon dioxide emissions, a major contributor to climate change. And presently not one of these plants captures and stores its global warming pollution. This is not likely to change anytime soon because the coal conglomerates and their front groups are spending more on "clean coal" propaganda than on research into how they might actually rein in coal plant CO₂.

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